The Period of Purple Crying

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Period of Purple CryingClick for Babies







The Period of PURPLE Crying

 The Prenatal Care Coordination (PNCC) Program of the Portage County Health and Human Services Division of Public Health serves as one of several educational site locations for The Period of PURPLE Crying program in Wisconsin.  The Period of PURPLE Crying was developed by the National Center on Shaken Baby Syndrome as a prevention tool.  The frustration parents and caretakers experience when a baby's crying cannot be soothed has been found to be the most common cause of shaking a baby.  PNCC Nurses, Child Protective Services social workers, and obstetric nurses at St. Michael's Hospital provide education to parents about newborn crying and the consequences of shaking a baby.  Parents/Caretakers are given a booklet and DVD to take home, review, and share with all who will be caring for their baby.  Participants are also given a purple baby cap knitted by RSVP Community Crafters at Portage County's Aging and Disability Resource Center (ADRC) through the CLICK for Babies Program.